small business

Elance Fail

By Klucid on Sat, 10/22/2011 - 09:36

Trying to save on start-up costs by getting a cheaper website? The Risks:

  1. The web designer and/or web developer using a template (that your competitors could be using)
  2. An extremely unattractive design
  3. Dysfunctional backend programming
  4. All of the above

If you're at all familiar with the popular freelance/contract website, Elance.com, you've heard the success stories. It's quite rare to hear the horror stories. A close friend of mine, the Creative Director of NovelPoster, decided to test the waters with a web developer he had found on Elance. Being a start-up, NP decided to keep start-up capital to a minimum. He quickly discovered that, cutting corners on the website budget turned out to be a mistake. Read more »

Hiring a Graphic Designer – Diverse Portfolio vs. Industry Experience

By Klucid on Sat, 03/05/2011 - 14:23

When hiring a graphic designer, many companies question whether it’s best to search for a professional with experience in their specific industry or one with a diverse portfolio. The answer is that there is no clear-cut answer. Read more »

5 Steps to Getting Your Brick and Mortar Business Online

By Klucid on Wed, 04/28/2010 - 09:04

In today’s super competitive marketplace, consumers are no longer relying solely on product or service referrals from family and friends. More than ever, they are validating major spending decisions by pre-shopping on the web, making it extremely important for even traditional brick and mortar businesses to establish a strong online presence. While this can seem like a daunting task, there are a few easy steps you can take to make the process as painless as possible. Read more »

Invest in Professional Web Design: Four Good Reasons Not to Drink the DIY Kool-Aid

By Klucid on Wed, 03/31/2010 - 09:57

As the adage says, “You only get one chance to make a first impression.”

Today, nearly all consumers pre-shop online to validate large spending decisions, making it more important than ever for your organization to have a strong, compelling web presence. While it may be tempting to take the do-it-yourself route when it comes to your company web site, you’ll be much better served to hire a professional web designer who can translate your brick and mortar vision into beautiful online outlet that effectively positions your brand for both online and offline success. Read more »

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